Your privacy matters at 77cx. This Privacy Policy explains exactly what personal data we collect when you use our platform, how we use it, who we share it with, and what rights you have over your own information as a player based in Pakistan or anywhere else in the world.
Our Privacy Commitments to You
These cards summarise 77cx's core data privacy principles. The full legal policy text follows below — please read it in its entirety to understand your rights and our obligations.
All personal and financial data on 77cx is protected by SSL encryption and stored on secured servers under strict access controls. We use industry-standard security measures to keep your information safe from unauthorised access at all times.
77cx does not and will never sell your personal data to third-party advertisers, data brokers, or marketing agencies. Your information is used solely for operating the platform, complying with legal obligations, and improving your experience.
You have the right to access, correct, or request deletion of the personal data 77cx holds about you. You can also withdraw consent for optional data processing at any time by contacting our support team through the official platform channels.
77cx collects only the data that is necessary to operate the platform safely and comply with regulatory requirements. We do not collect data that serves no legitimate purpose, and we do not retain data beyond the periods required by applicable law.
77cx uses cookies for session management, platform security, and performance analytics. We do not use third-party advertising cookies or cross-site tracking technologies. You can manage your cookie preferences through your browser settings at any time.
Our data practices are aligned with the requirements of the international gaming licence under which 77cx operates. We comply with applicable AML, KYC, and data protection regulations. Player data is processed lawfully, fairly, and transparently.
Welcome to the 77cx Privacy Policy. 77cx ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all users who access or use the 77cx platform at https://77cx.bio, including its casino games, sports betting markets, payment services, promotions, and all associated features (collectively, the "Services").
This Privacy Policy explains in plain terms what personal information 77cx collects from you, why we collect it, how we process and store it, with whom we may share it, and the rights you hold over your own data. It applies to all players, whether you are accessing the platform from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else.
By registering a 77cx account or continuing to use the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree, please discontinue use of the platform and contact us to close your account.
For the purposes of applicable data protection law, 77cx acts as the data controller in respect of the personal information collected through the platform. As data controller, 77cx determines the purposes and means by which your personal data is processed. All data processing activities carried out by 77cx are conducted in accordance with the requirements of the international gaming licence under which the platform operates.
Where 77cx engages third-party service providers to process personal data on its behalf — such as payment processors, identity verification providers, and fraud detection services — those parties act as data processors and are contractually bound to process your data only on 77cx's documented instructions and in compliance with applicable data protection obligations.
77cx collects the following categories of personal data, depending on how you interact with the platform:
Note: 77cx never collects sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric identifiers unless specifically required by applicable law and with your explicit prior consent.
77cx collects personal data through the following means:
77cx processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating and maintaining your 77cx player account, verifying your identity, and managing your account settings and preferences. |
| Service Delivery | Processing your bets, game play sessions, deposits, withdrawals, and bonus claims in PKR and other supported currencies. |
| KYC & AML Compliance | Verifying your age (21+), identity, and source of funds as required under applicable anti-money laundering and gaming regulatory frameworks. |
| Fraud Prevention | Detecting and preventing fraudulent activity, duplicate accounts, bonus abuse, and any other activity that violates our Terms & Conditions. |
| Responsible Gaming | Monitoring gaming patterns to identify potential problem gambling behaviour and enforcing responsible gaming tools such as deposit limits and self-exclusion. |
| Customer Support | Responding to your support queries, complaints, and account-related requests via live chat and email. |
| Platform Improvement | Analysing aggregated, anonymised usage data to improve platform performance, game offerings, and the overall player experience. |
| Marketing (with consent) | Sending promotional emails about new games, bonuses, and PSL cricket betting offers where you have opted in to marketing communications. You may unsubscribe at any time. |
77cx processes your personal data only where a valid legal basis exists under applicable data protection law. The legal bases we rely upon are as follows:
77cx does not sell, rent, or trade your personal data. We may share your data with the following categories of recipients only where necessary and with appropriate safeguards in place:
We share payment-related data with providers such as JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and cryptocurrency processing partners solely to facilitate your deposit and withdrawal transactions. These providers operate under their own privacy policies and are bound by financial services regulations.
We may share identity data with licensed KYC and AML screening service providers to verify your identity, confirm your age (21+), and screen against international sanctions and politically exposed persons (PEP) databases as required by our gaming licence obligations.
77cx will disclose personal data to competent regulatory authorities, law enforcement agencies, or courts where required to do so by law, by court order, or in connection with the prevention or investigation of financial crime, fraud, or money laundering. We will notify affected players of such disclosures where legally permissible.
We engage trusted technology partners — including cloud hosting providers, cybersecurity firms, and analytics platforms — who process data on our behalf under strict data processing agreements. These partners do not use your data for their own purposes.
Some games available on 77cx are provided by third-party game studios. Limited technical data (such as session tokens and bet results) may be shared with these providers solely to enable game functionality. Game providers do not receive your personal identity or payment data.
As an internationally licensed platform, 77cx may process or store your personal data on servers located outside Pakistan. Where personal data is transferred to jurisdictions that may not offer the same level of data protection as your home country, 77cx ensures appropriate safeguards are in place, including standard contractual clauses, data processing agreements, and transfers only to recipients operating under recognised data protection frameworks.
Regardless of where your data is processed, 77cx applies consistent data protection standards to all personal information, in line with the requirements of our international gaming licence and applicable regulatory obligations.
77cx retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 77cx's data destruction procedures.
77cx uses cookies and similar technologies on the platform to ensure its proper functioning, to protect account security, and to understand how players use the Services. The categories of cookies used are as follows:
77cx does not use advertising cookies, third-party tracking pixels, or cross-site behavioural profiling technologies. You can manage or delete cookies at any time through your browser settings, though disabling essential cookies may impair your ability to use the platform.
Subject to applicable law and the requirements of our gaming licence obligations, you have the following rights in respect of your personal data held by 77cx:
To exercise any of these rights, please contact the 77cx support team using the contact details in Section 16. We will respond to all valid requests within 30 days. In some cases, we may need to verify your identity before processing your request.
Please note: Certain data deletion requests may not be fulfilled in full where 77cx is required to retain specific data to comply with AML regulations, gaming licence requirements, or other applicable legal obligations. We will clearly explain any such limitations when responding to your request.
The 77cx platform is strictly restricted to persons who are 21 years of age or older. 77cx does not knowingly collect personal data from any person under the age of 21. If we become aware that personal data has been collected from a person under this age threshold, we will immediately close the associated account, void any balances, and securely delete all related personal data.
If you believe that a minor has registered or is using a 77cx account, please contact us immediately using the details in Section 16 so that we can investigate and take appropriate action without delay.
77cx takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:
In the event of a data security breach that is likely to result in a risk to your rights and freedoms, 77cx will notify affected players without undue delay and take all reasonable steps to contain and remediate the incident. Breaches that meet the reporting threshold under applicable law will be reported to the relevant supervisory authority within the required timeframe.
The 77cx platform may contain links to third-party websites or services, such as game providers' information pages or payment method partner sites. This Privacy Policy applies solely to the 77cx platform and does not govern the data practices of any third-party websites. 77cx is not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party services you choose to access.
77cx reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. Where changes are material, we will provide notice to registered players via email or a prominent notice on the platform at least 7 days before the revised policy takes effect. The "Last Updated" date at the top of this page will always reflect the most recent version. Continued use of the platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77cx handles your personal data, please contact our Data Protection team through the following channels:
We aim to acknowledge all privacy-related requests within 24 hours and to provide a substantive response within 30 calendar days. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.
Our support team is available around the clock. For full platform rules, visit our Terms & Conditions, or explore our Responsible Gaming page for player protection tools.